A picture is worth a thousand lyrics
The latest social media/networking device to take a slice of your ever decreasing “spare time pie” is Instagram. Bought by Facebook for the grand total of $1bn, it’s the app which allows users to apply filters to photos taken on their phone and share them via their social networks. It has seen phenomenal growth, amassing more than 30 million users in under two years, and if your band isn’t one of those 30 million users you could be missing out on some great exposure. Ok, so being in a band should probably be more about sharing music than photos, but hey, you gotta give the people what they want! …and who are you to turn down some free publicity?
Here Instagram’s quick round up of tips on how to use the app effectively:
Make sure you sign up for a personal account as well as a band account, this way you can experience what your fans will experience too. You’ll discover how you want to consume content, how you interact with other users and what type of images you find interesting, thus giving you a better idea of how to use your band account.
Share Compelling Content
Follow @foofighters on Instagram
Post photos that fans can’t see anywhere else – behind the scenes photos or sneak peeks of what’s to come. Don’t be afraid to experiment, and pay attention to what users like and comment on most. Here are a few tips and tricks to make your photos more beautiful.
Tell Your Story
The photos you post tell a story about your brand. Fans can tell when you’ve put thought into every photo you post. Being authentic about the content you share will help you build genuine connections with your followers.
Expand Your Audience
Connecting your Instagram account to your other social networks is a great way to let your followers know you’ve joined Instagram and to grow your audience. It also makes it easy to share the content you post on Instagram to your other accounts in order to increase your reach and exposure.
Users generally like to see a variety of photos from different accounts in their feed. Post often enough to keep users engaged, but keep them wanting more. Spread your posts out throughout the day or over multiple days.
Engage With The Community
Interact with the Instagram community and your followers, both in the app and in person. Ask questions in your caption and respond to comments. Engage with your local Instagram fans. Encourage users to hashtag photos at your events.
Original Content from “Instagram Blog“